{"id":1969,"date":"2026-07-21T01:00:14","date_gmt":"2026-07-21T01:00:14","guid":{"rendered":"https:\/\/podsoul.co.uk\/podcasting2026\/?p=1969"},"modified":"2026-06-22T14:51:50","modified_gmt":"2026-06-22T14:51:50","slug":"which-ai-tool-should-you-use","status":"publish","type":"post","link":"https:\/\/podsoul.co.uk\/podcasting2026\/which-ai-tool-should-you-use\/","title":{"rendered":"Episode 14 – Which AI Tool Should You Use? A Simple Guide for Media Teams and Business Owners"},"content":{"rendered":"

LAND AN DELIVER – EPISODE 014<\/h1><\/h2><\/div>

AI tools are everywhere. The challenge is working out which one is actually useful for the job in front of you.<\/p>\n

For business owners, marketers, communicators and content creators, AI can feel both exciting and overwhelming. There is ChatGPT, Microsoft Copilot, Google Gemini, Canva, Photoshop and countless others promising to save time, improve work and make life easier. But when every tool claims to be the answer, it is easy to freeze before you even start.<\/p>\n

The good news is you do not need to use everything. You just need to understand what each tool is good at, how it fits into the way you already work and where it can genuinely help. ChatGPT can be brilliant for shaping ideas, summarising conversations, understanding a client\u2019s world and getting you off the blank page. Copilot can be useful if your business already lives inside Microsoft, helping with documents, proposals, emails and everyday workflows. Gemini can make sense if you are working across Gmail, Google Docs and Google Slides. Canva and Photoshop can help with layouts, visuals, image editing and creative shortcuts that once took hours.<\/p>\n

But useful does not mean flawless. AI can create work quickly, but it can also make mistakes quickly. It can misspell words, misunderstand context, generate odd images, invent details or produce something that looks polished but still needs a proper human check. That is especially important when the output is going to a client, customer, colleague or wider audience.<\/p>\n

This is where judgement matters. Start with the problem, not the platform. Ask what you actually need the tool to do. Use plain English. Give it context. Check the output. Refine it. Make sure the final version sounds like you, reflects what you actually mean and is accurate enough to share.<\/p>\n

Get that right, and AI becomes less intimidating. It stops being a confusing wall of shiny tools and becomes a practical toolkit. One tool might help you think. Another might help you write. Another might help you design. Another might help you speed up a process that used to eat half your day.<\/p>\n

Because the point is not to use AI for the sake of it. The point is to choose the right tool, use it well and keep your human judgement firmly in charge.<\/p><\/h2><\/div>

In this episode of Land and Deliver, Darren Wingham and Louise Chandler-Rutt explore which AI tools are actually worth using, and how to choose the right one without getting lost in the noise.<\/p>\n

They look at the growing number of AI tools now available to business owners, marketers, communicators and content creators, from ChatGPT and Microsoft Copilot to Google Gemini, Canva and Photoshop. But the real focus is not chasing every new platform. It is understanding what each tool can help with, where it fits into your existing workflow and how to use it without losing your judgement, your voice or half a day comparing options.<\/p>\n

Darren and Louise unpack the overwhelm many people feel when they first open an AI tool. After hearing so much hype, it can be strangely underwhelming to be faced with a blank box and no obvious starting point. They explain why the key skill is not coding or technical wizardry, but learning how to talk to AI clearly, using plain English, context and good prompts.<\/p>\n

The episode explores how ChatGPT can help with client conversations, executive summaries, content ideas, industry understanding and creative development. Darren shares how he uses it to absorb information quickly, understand a client\u2019s language and turn long conversations into sharper content that connects with the right audience.<\/p>\n

Louise explains why Microsoft Copilot is useful for people already working inside the Microsoft world, especially across Teams, Outlook, Word, PowerPoint and proposals. She also shares a useful warning from her own experience: AI can produce something that looks polished and impressive, but still contain spelling mistakes or errors that only a proper human review will catch.<\/p>\n

They also look at creative AI tools, including Canva and Photoshop, and how they can speed up design, image editing, layouts, photo fixes and visual content. From removing reflections and balancing lighting to creating one-page documents and social graphics, these tools can save huge amounts of time. But the same rule applies: check what they produce before you use it.<\/p>\n

The conversation also touches on Google Gemini and how it can support people already using Gmail, Google Docs and Google Slides, making it easier to move from ideas to documents, presentations and everyday business content.<\/p>\n

Drawing on examples from photography, proposals, podcast artwork, newsletters, business documents and creative workflows, Darren and Louise explain why AI should be treated as a toolkit rather than a magic answer. One tool might help you think. Another might help you write. Another might help you design. The trick is knowing what you need before you decide which tool to use.<\/p>\n

If you are curious about AI but not sure where to start, this episode offers a calm, practical and human guide. It is not about using every tool. It is about choosing the right one, learning how to speak to it, checking the results and making sure the final work still sounds like you.<\/p>\n<\/div>\n