{"id":1761,"date":"2026-02-17T02:00:32","date_gmt":"2026-02-17T02:00:32","guid":{"rendered":"https:\/\/podsoul.co.uk\/podcasting2026\/?p=1761"},"modified":"2026-03-17T08:26:40","modified_gmt":"2026-03-17T08:26:40","slug":"episode-3-getting-the-message-right-doesnt-always-make-it-memorable","status":"publish","type":"post","link":"https:\/\/podsoul.co.uk\/podcasting2026\/episode-3-getting-the-message-right-doesnt-always-make-it-memorable\/","title":{"rendered":"Getting the message right doesn\u2019t always make it memorable"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1144px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top:-50px;--awb-margin-bottom:-40px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:30;line-height:var(--awb-typography1-line-height);\"><h1>LAND AN DELIVER &#8211; EPISODE 003<\/h1><\/h2><\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:30;line-height:var(--awb-typography1-line-height);\">It is easy to assume that if a message is accurate and carefully thought through, it will do what it is supposed to do. In reality, many messages fail not because they are wrong, but because they do not connect.<\/h2><\/div><div class=\"fusion-text fusion-text-1\"><p data-start=\"6855\" data-end=\"7144\">In this episode of Land &amp; Deliver, Louise Chandler and Darren Wingham explore why being technically correct is often not enough. Drawing on experience from journalism, public sector communications, and explainer video work, they look at what actually makes messages land and be remembered.<\/p>\n<p data-start=\"7146\" data-end=\"7314\">This episode is particularly relevant if you are working on explainer videos, internal communications, training content, or any message where clarity and action matter.<\/p>\n<\/div><a class=\"fusion-modal-text-link\" data-toggle=\"modal\" data-target=\".fusion-modal.PLayer\" href=\"#\">\n<div style=\"width: 100%; height: 200px; margin-bottom: 20px; border-radius: 6px; overflow: hidden;\"><iframe style=\"width: 100%; height: 200px;\" src=\"https:\/\/player.captivate.fm\/episode\/359ca2c1-05fa-413d-a1d4-63b7b0e2f763\/\" frameborder=\"no\" scrolling=\"no\" seamless=\"\"><\/iframe><\/div>\n<\/a><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;\"><div class=\"video-shortcode\"><lite-youtube videoid=\"Ja-TEYhhv80\" class=\"landscape\" params=\"wmode=transparent&autoplay=1&amp;enablejsapi=1\" title=\"YouTube video player 1\" data-button-label=\"Play Video\" width=\"600\" height=\"360\" data-thumbnail-size=\"auto\" data-no-cookie=\"on\"><\/lite-youtube><\/div><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":1759,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,24],"tags":[],"class_list":["post-1761","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast","category-podcast-land-and-deliver"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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