LAND AN DELIVER – EPISODE 009
Sharing information is not the real problem. The challenge is how complexity shapes the way that message is delivered. For anyone in comms or marketing, this is familiar. You know your subject. But the question is how to say it so people actually take it in. When messages try to include everything, they become heavy and forgettable. What looks like a communication problem is often a structure problem.
This is where storytelling helps. A clear problem. A journey. A resolution. And it is not just what you say, but how you deliver it. Video creates attention. Written content adds depth. Get that balance right, and communication becomes something people understand and act on.
In this episode of Land and Deliver, Louise Chandler-Rutt and Darren Wingham tackle a familiar challenge in comms and marketing: how to turn complex information into messages that people actually understand, remember, and act on.
They explore what really happens when experts and leaders try to communicate what they know. From the instinct to include everything to the pressure to sound credible, they unpack why so many messages become dense, overwhelming, and ultimately ineffective.
Drawing on real-world experience from media, marketing, and corporate environments, they introduce a practical way to approach communication using simple story structures. One that focuses on clarity, connection, and the audience, not just the information itself.
They show why storytelling is not about creativity but about making ideas land, how different formats like video and written content serve different purposes, and why the order in which you communicate matters more than most people realise.
If you have ever struggled to simplify a message without losing its meaning, this episode will change how you approach your next piece of communication.
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